Windsurfing is entering the third dimension and North Sails is leading the way. Worked intensively with North Actionsports Group from 2020-2022 to revamp the brand.

An exciting milestone as Mystic moves into a new phase of offering their customers new digital experiences and possibilities. I helped them find their new voice and verbal identity while also writing …

Skateboardtraining.nl decided to do an overhaul of their brand and image. They asked me to rewrite their copy and come up with some funky new stuff!

Step into the light of Arend Groosman. Arend makes beautiful, transformable and spatial objects with a unique construction system. He was in need of a verbal identity with accompanying tone of voice, …

For the past couple of seasons, both winter and summer, I’ve been helping Mystic develop the right verbal identity and implementing it in various elements such as collection books and press …

New kid in town! Skateboardtraining.nl opens up the world of 7 ply and concrete to a wider audience. Their hub? The official Olympic indoor park in The Hague!